Get Set, Grow – Neu Oil
This month we feature Neu Oil, founded in September 2018 by Helen Collier and Mary Bowen. It’s a business which manufactures aromatherapy products for babies and parents. The 100% natural blends are designed to be used alongside massage to promote physical and mental wellbeing of parents and babies, gently and safely. Each product has been mindfully formulated to maximise the therapeutic and aromatic benefits of essential oils and uses only the best quality natural ingredients.
We asked Helen and Mary to give us a little background on the business:
Neu Oil was born in 2018 with our desire to find a natural wellness product that could help nurture the relationship between parent and child. Obsessed with natural, plant-based skincare and each with two young children of our own, we looked into the health benefits of essential oils. Through our journey into the world of aromatherapy, we found that these potent and beautiful essences provide a natural toolkit that supports the day-to-day emotional and physical life of our families. We wanted to spread the word with products specifically and safely designed with young children and families in mind. We also wanted to create a product that enabled moments of connection for parents and babies.
As busy mothers, we know how precious moments of ‘me time’ are in maintaining mental health and wanted to encourage mothers to be proactive with their emotional wellbeing. We have all experienced how a particular smell can trigger emotional responses taking you back to a time or place, so we aimed to create natural products that not only smell amazing but create a neurological response too.
Talk us through the day to day running of the business and how things are going so far:
Starting a business from scratch has been a massive learning curve. We have tried to manage every aspect of it ourselves and learnt many new skills along the way, from product development to web design, marketing and distribution. All our products are also small-batch handmade. We have had a positive reaction from stores here in the UK and are proud to be stocked in some gorgeous independent children and lifestyle shops across the country and even as far as Prague.
Since launching in April, our highlights so far have been winning a prestigious Junior Magazine Design Award for the best babies toiletries collection as well as Green Parent Magazine Award. We were also thrilled to have been featured as a ‘Top 9 Baby Shower gift’ in Harper’s Bazaar. We are proud to have secured a Devon Delivers business grant to allow us to attend the Top Drawer trade show in London this January.
And finally, what are your plans for the future:
We are excited to be planning to attend our first trade show – Top drawer – in January. We hope this will give us more exposure and allow us to increase our number of stockists nationwide. We have started plans to add to our product range and are currently developing some new natural skincare products for babies and children.
In the future, we would also love to partner with massage and baby sensory therapists – giving more parents the chance to explore the benefits of aroma-therapeutic massage.
To get in touch, pop onto the website
and follow them on social media @neu_oil
Photos supplied by Neu Oil