Female-led start-up, Pleasant State, set to eliminate single-use plastics from the typical household cleaning routine.
In the UK, five million tonnes of plastic are consumed every year, nearly half of which is packaging. It is estimated that 55% of this plastic waste ends up in landfills or the ocean. Throwaway cleaning products are a significant contributor to these alarming statistics, with many households using several types of cleaning products which are simply thrown out when empty – multiple times a year.
Research also shows that plastic pollution is an issue that UK shoppers are deeply concerned about. A recent nationally representative survey of two-thousand shoppers found that 57% or 30 million UK shoppers think that plastic pollution is the single biggest threat to life and the environment in modern history and 44% say they now actively seek products with little to no plastic content – something that Pleasant State is very encouraged by.
This is the problem that Pleasant State is tackling head-on.
The brand is the brainchild of two female entrepreneurs, Ami Bateman and Sian Murray. Bonded by a shared passion for the environment, they have decided to launch their range of revolutionary cleaning products in the UK, which eliminates single-use plastics from a typical household’s cleaning routine. While launching a new enterprise in the middle of a global pandemic presents a unique set of challenges, the two founders believe that now is the ideal time to do it, due to COVID-19’s negative impact on the plastic pollution problem.
Pleasant State products are made up of two parts: a concentrated ‘just-add-water’ bar and a reusable glass and silicone spray bottle. The bar dissolves in warm water, resulting in a highly effective yet non-toxic cleaning formula. Quality and user-tested against existing household brands, Pleasant State has been proven just as effective as traditional offerings – without the nasty chemicals, and in a reusable, sustainable format.
Pleasant State is putting purpose before profits pledging 20% of profits or 2% of sales – whichever is greater – to aligned environmental charities. Pleasant State sustainably sources its ingredients and supports local, diverse and inclusive businesses throughout its supply chain. With over 5,500 people already committed to reducing their use of single-use plastics in their homes via its website, Pleasant State has found the appetite for clean alternatives very evident amongst the community.
Pleasant State launched a crowdfunding campaign on August 19, to get its custom glass and silicone bottles into production and into UK homes by February 2021. Products are available to purchase through the Indiegogo crowdfunding website, meaning those who purchase will not only be helping a start-up get off the ground, but they will be amongst the first to try the life-changing product range. Currently, Pleasant State has raised over 60% of its goal, with two weeks left in the campaign. The fight against single-use plastic needs your help – and your home will thank you for it! For more info or to purchase your products and contribute to the crowdfunding campaign, head to https://www.indiegogo.com/projects/pleasant-state-plastic-free-non-toxic-cleaning
We’ve all taken steps to eradicate plastic and harmful chemicals from our food, our personal care products and our wardrobes, and now it’s time to focus on our cleaning products!
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