A Christmas Message From Crediton High Street; The Video That Has Gone Viral

Grow Talk by Sofy Robertson

The festive season is well and truly underway and with it has come the return of the battle for the best Christmas ad. High street giants like John Lewis have gone all out for their festive offerings but it is Visa’s ad campaign to encourage support of your local high street that has inspired one town to make their very own #keepitlocal festive campaign.

Helmores Estate Agents of Crediton took inspiration from the Visa Christmas advert and sent out their very own Christmas message from Crediton High Street.

As in the original, a string of local business and tradespeople are featured, but instead of being part of a fictional High Street, all of those in the video operate independent businesses in the centre of Crediton.

Set to Mariah Carey’s All I Want For Christmas Is You, the businesses involved in the video show their sense of humour and festive spirit by each singing a section of the song in their shop. George Clover, Associate Partner at Helmores explained:

“We love to do videos at Helmores. Last year, we did a version of the John Lewis advert and this year we wanted to get more people involved.”

And that is exactly what they did. The video features eight independent local businesses; Boka, Grape and Grain Wine Merchants, A J Cox Family Butchers, Oliver’s Bakery, I Love Snob, Candimama, Once Read Books & Once Loved and Divine Flowers. In addition to owners and managers from the above businesses, Helmore’s own Ian Blanchford, the Sales Valuer and Marketing Specialist, lent his vocal chords to the cause which celebrates the “thriving High Street” that Crediton has to offer.

Among the local businesses that took part in the video were A.J. Cox Family Butchers and owner, Steve Nicholls, spoke to Grow about how it felt to take part in a video that has rapidly gone viral.

“It’s marvellous that Helmores wanted to do something like this. It’s important that people realise that local businesses like ours are still here.

“There’s a lot of doom and gloom about these days so if the video just makes people chuckle it will be such a positive thing.”

Both Steve and George expressed the fun they had in taking part in the video, which is clear to see when watching it. George explained:

“Everybody we asked to do the video just said yes! Everyone was really up for it.

“Everything that has come out of the video has been positive and that is what we wanted to do.”

Steve and his employees at A J Cox Butchers were glad to take part in the video as it “got us out there” and he added that people were now popping into his butchers to say how much they had enjoyed the video and congratulate him on his part in it.

Donna Lamb, owner of Divine Flowers, an independent florist based on Crediton High Street said she and her team were “keen to take part” and that they had received “lots of positive comments” on social media.

George, Ian and all of those involved at Helmores Crediton have sent out a truly festive message of togetherness this year by championing the importance of local independent businesses and their vital role in the community. As George explained at the end of our chat:

“This video is not about us; it’s about using our reach to bring everyone in the community together.”

The original Visa advert can be viewed below:



Photo by Cedric Brule on Unsplash

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  1. Pat ellis

    Shopping in Crediton, live 30 minutes away, just on strength of great advert.
    Town looks brill.

    • Joff Alexander-Frye

      Thanks for commenting Pat. We love it too!

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