Design’s a Walk in the Park for The Gro Company

Design’s a Walk in the Park for The Gro Company

It comes with great excitement that The Gro Company, the UK’s leading baby sleep brand, announces the arrival of Amy Walker as Design Manager.

Amy’s appointment will see her create fluid collections with a unique and recognisable handwriting for the Gro brand that families have become to know and love over the past 17 years.

Amy brings with her over 10 years’ experience and joins the team from Lazy Jacks, a successful lifestyle brand in Devon, where she was the Senior Designer. Before that Amy worked for hugely influential brands including Reebok and Weird Fish. Amy’s experience lies in creating strong, commercial stories throughout a collection, making her the perfect candidate to lead the brand in this area. Amy begins her role starting the design of the SS19 collection, where she aims to build upon Gro’s strong brand identity with a new modern twist.

This new role will see Amy design and plan ranges for both UK and international markets. She will also create trend and colour forecasts for upcoming seasonal launches, as well as travelling to suppliers and different countries across the world to find new and innovative fabrics. This is an exciting new role for the brand and will be integral in ensuring the market leader keeps its finger on the pulse to ensure its designs continue to stand out in store.

Commenting on her new role Amy said:

“Being a mother, the Gro Company has always been the trusted and well-loved brand in our home. I am excited to be heading up a well-established team of innovators at Gro and look forward to moving the brand’s vision forward.”

Rob Pascoe from the Gro Company added:

“We are thrilled to have welcomed Amy to the team. Her appointment is a new role at The Gro Company and is sure to provide invaluable support as we continue to offer parents the best sleep products on the market. Thanks to 17 years of expertise, we are very proud to be the brand parents trust when it comes to selecting sleep products for their baby and we want to ensure we satisfy the need for style too – We are confident that Amy is the best person for the job.”


About The Gro Company:

The Gro Company is the UK’s leading baby sleep brand and has been helping parents get babies to sleep safely for over 17 years.

When The Gro Company was founded in 2000 baby sleep bags were practically unheard of in the UK, seventeen years on and over 90% of parents in the UK use them and we are known as the ‘official’ baby sleep bag brand.

Creating amazing quality products that parents love, Gro are trusted as the best available. Committed to improving safer sleep practices through education, and with a longstanding relationship with The Lullaby Trust, Gro has helped fund vital research to help prevent infant deaths. Gro has continued to create innovative, unique and genuinely useful products for parents.

Favourites like the Groegg and Grosnug have quickly become ‘must-haves’ for newborns while the life changing Groclock has become so popular 1 is sold every 3 minutes worldwide. Our commitment to families remains unchanged with all our range designed to make parenting easier.


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