About Us

What is Grow Exeter?



Grow Exeter is a movement. A movement centred around a vision and a set of values.

Our vision is to see Exeter’s business community (and the city as a whole) flourish. We want to serve the business community by telling the stories of the people within it and by drawing people closer together into genuinely collaborative and mutually beneficial working relationships. We want to champion and celebrate everything that Exeter’s economy has to offer – from the burgeoning and vibrant independent business scene to the large multi-national companies who are players on the world stage. From the creative arts to the booming food and drink industry.  And everyone in-between.

We also want to shine a spotlight on those who are trying to find solutions to some of the challenges that the city is facing. From infrastructure and environmental issues to culture, gender equality and engaging young people in communities and in business. We have many organisations and government bodies in our city that work tirelessly to improve the quality of life for local residents. It is often a very difficult task and we want to do our part in highlighting the right conversations and getting behind the right initiatives.

Our essential aim is to inspire, add value and stimulate growth in our beloved city of Exeter.

And this vision is distilled into our value system as an organisation, which neatly fits into the acronym GIVER. As a company, we want to always focus on Growth, Integrity, Value, Efficiency and Relationship. These are the things that we value and that we want to bring to the table in the Exeter business community.

If we already know each other, I hope you have picked up on some of these values in our dealings. If we haven’t met yet, then why not get in touch and find out for yourself what working with a relentlessly positive and collaborative media company is like.


Joff Alexander-Frye.  Editor in Chief – Grow Exeter & Grow Marketing Group



Our Team

Daniel Frye
Chief Executive Officer
Dan was previously Head of Digital at Trinity Mirror SW Plc, overseeing a multi-million-pound portfolio of digital marketing products as well as the commercial side of the Trinity Mirror news Read More
Llew Nicholls
Chief Commerial Officer
Llew was previously Head of Marketing & Business Development for Rokk Media in Exeter, helping businesses grow their online presence with great website design. Before working at Rokk Media, Llew Read More
George Peters
Creative Director
George is our Creative Director, bringing flare and creativity to our business with years of experience freelancing as a graphic designer and running her own business as Managing Director of ‘Ooh Read More
Michael Frye
Chief Financial Officer
Mike had a successful 21-year career as a Senior Management Accountant working within the Environment Agency and specialising in European Funding projects. Previous to that, Mike was the Financial Controller Read More
Stella Nicholls
Print Content Editor
Stella is our Content Editor for Grow Exeter Magazine, having joined us from publishing firm Archant, where she had worked for 4 years. Stella is passionate about writing and loves Read More
Joff Alexander-Frye
Editor-In-Chief & Director
Joff recently joined us as our Growth Director at Grow Exeter but after six month on our board has now stepped into his new role as Group Editor-In-Chief. This role Read More
Rinny Frye
Online Content Manager
Rinny works as part of our small but talented editorial team, focusing on creating and publishing excellent and engaging content on our various websites and social media platforms. This content Read More
Alice Bryan
Head of Business Development & Events
Alice joined us as Head of Business Development and Event from Trinity Mirror plc where she had become an industry-leading Events Manager in the South West. Her vast wealth of Read More
Drew Mason
Business Development Consultant
Drew has a background in the performing arts and spent several years working on cruise ships around the world. He has joined us as a Business Development Consultant, dedicated to Read More
Sofy Robertson
Online Content Assistant
Sofy is a trained primary school teacher who has lived in Devon for eight years. She has a degree in English from the University of Exeter and loves to write Read More
Rowena Stoneman
Operations & Distribution Manager
Rowena is a trained car mechanic who has a hands-on approach to her work role. She has worked in several different business environments and has a love of organising others Read More