New Female Director Of Top Tech Company Software Solved

New Female Director Of Top Tech Company Software Solved

The new Operations Director at national technology firm Software Solved, based in the South West, has called for education providers to do all they can to encourage more women into the industry.

Lindsay Lucas has been appointed to the board of Software Solved as Operations Director, based at the firm’s Exeter headquarters.

Just 13 per cent of UK technology firm board members are women, according to research by the Inclusive Tech Alliance at the end of 2018, and almost two-thirds of boards in the sector have no female representation at all.

Lindsay has worked for Software Solved for 10 years. Despite initially graduating as an engineer, Lindsay turned to temping as a PA after struggling to get work in the then highly male-dominated sector. It was a job at an IT firm that led her to progress a career in the technology sector. She said:

“It was a very different landscape back then and I was definitely in the
minority. On the whole, IT is a very progressive environment. I’m proud that we have a diverse team at Software Solved, with women in technical and non-technical roles.

“We’re working with a fantastic mix of national and regional clients, and I’m delighted
to be taking on this new responsibility to help the business in its next stage of growth.

“Thankfully the diversity is better than ever but I don’t see the CVs coming through from so many women in deeply technical roles, which suggests there aren’t enough women studying technical disciplines at university.

“It’s so important to support initiatives to make it more accessible to women, and that needs to start at primary school and never stop. Businesses also need to do more, to celebrate role models and connect with education providers to show the array of career options that are available locally.”

Software Solved employees were at Plymouth University’s recent Graduate Fair talking to students about careers in technology and are also exhibiting at the upcoming Venturefest South West technology expo at Sandy Park in June.

Thomas Coles, Chairman of Software Solved, said:

“In her ten years with Software Solved, Lindsay has achieved a huge amount in a number of different roles. She has the necessary experience, combined with already having made a big contribution, to have earned this promotion. I’m looking forward to working more closely with her now she’s
on the board.”


Software Solved is one of the UK’s insurtech market leaders for software, online customer portals and real-time data solutions, working with six of the top 10 insurance companies, including RSA, AXA XL and AVIVA. The firm is also diversifying into emerging technologies including machine learning and data visualisation, alongside its software and data solutions for South West SMEs.

The company, which was founded in 1998, recently announced a major two-year research project with Plymouth University. Funded by the Government’s Innovate UK programme, it will focus on the application of machine learning and advanced data analytics for risk modelling and mitigation.

Lindsay added:

“Across the tech industry we are seeing more and more women at the
top as external stigmas are removed from those who want to pursue a career and have a family which is encouraging.

“It’s a career with so many opportunities and you certainly don’t have to be technical to get involved. Working within a software development environment you are at the forefront of changing technology, solving real life issues and always moving forward.”

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