On the night of Tuesday 19th June, our dedicated and passionate team at Grow Exeter were joined by over 100 guests to mark the launch of our new environmental campaign, Grow Green.

Held at the Exeter Golf & Country Club, we were delighted to welcome our headline sponsors for this campaign, Devon Contract Waste and Stagecoach, whose support of the project has been invaluable.

Guests started to arrive from 6pm onwards, including regional business leaders, council leaders and environmental experts. All were treated to a relaxed electronica set by our house band – locally based Pattern Pusher – who performed amongst a jungle of foliage and greenery kindly donated by St Bridget Nurseries. Guests were also treated to canapés and sparkling wine on arrival and able to mingle and network with environmentally-like-minded people for about 45 minutes.

As formal proceedings started, the two hosts of the evening, Grow Exeter’s Joff Alexander-Frye (Editor-in-Chief) and Alice Bryan (Head of Events and Business Development) presented a project summary, outlining the vision, objectives and ethos behind the Grow Green initiative. With the campaign tagline ‘Making Exeter greener, one business at a time’, they outlined the goal they have set of 1000 local businesses committing to a simple and easily achievable set of seven environmental criteria.

These are:

  • Recycling waste where possible
  • Limiting plastic consumption
  • Limiting energy consumption (or using renewable alternatives)
  • Encouraging or rewarding ‘green commuting’
  • Allowing remote-working where appropriate
  • Giving local businesses the opportunity to tender for business
  • Reducing paper usage

In tackling the above seven areas, Grow Exeter believes that a ‘critical mass movement’ will start in the city, which others will then follow.

They also announced that a central website-portal will also be created (launching in July) which members can use to discover like-minded businesses. Potential customers can also use the portal to search for businesses that share the same environmental values as them.

Guests were then treated to a unique, humourous and educational keynote speech by Toby Buckland, expert horticulturist and TV/radio presenter. Toby spoke passionately about the need for businesses to lead the way in making lasting environmental change in our city, but kept his tone inspirational and positive. He used real foliage and plants from the grounds of the venue to explain and describe why being conscious of our environment is so vitally important. It was a truly exceptional talk which left the room buzzing and wanting to go and make a difference in this beautiful part of the planet that is under our care.

The bar then opened and guests relaxed over a few drinks for a couple of hours.

So, the only question that remains is, “We’re Grow Green. Are you?”

To find out more about Grow Green and how you might be able to get involved, please email

Enjoy flicking through some photos of the night, taken by the wonderfully talented Nick Hook



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