Lightfoot First to Secure £1 Million Loan from Innovate UK

Lightfoot First to Secure £1 Million Loan from Innovate UK

Innovative new funding will support research and development as company looks to reach and inspire a new generation of better drivers

Lightfoot, the connected car technology company that rewards better drivers, today announces that it is the first recipient of a £1 million Innovation Loan from Innovate UK, the government’s innovation agency. Lightfoot will use the loan to develop its technology and driver rewards platform towards a consumer launch later this year.

Often described as ‘the Fitbit for cars’, Lightfoot is a device that helps users maintain a smoother driving style, enabling them to stay within the engine’s efficiency sweet spot. Lightfoot also incentivises drivers by offering them access to an exclusive rewards platform which provides a range of discounts, perks and giveaways via its mobile app. By warning drivers in real-time when they stray outside of this sweet spot, the device increases fuel efficiency, reduces fuel costs and mitigates environmental impact

The loan award springs from Innovate UK’s two-year Innovation Loans programme pilot, which enables innovative companies to apply for low interest loans on a competitive basis to scale up their proven new technologies and business models. The programme supports innovation across the UK by broadening the range of financial support available to fast-growing, pioneering businesses, so they can access funding at all stages of their development. A total of up to £50 million is available for business innovation projects and full information on how to apply can be found on the Innovate UK website.



The loan will be used by Lightfoot to further develop its connected car technology before being launched to consumers in Autumn 2018. The consumer launch will see Lightfoot users offered a wider range of functionality. This will include superior intelligence about the car including tax records, service alerts, vehicle valuations, mileage reporting and vehicle health alerts. The company has previously received a three-year grant from Innovate UK, which was extended as part of the UK government’s ongoing efforts to invest in autonomous and connected vehicle technology.

Lightfoot CEO Mark Roberts, said:

“We’re proud to be the first recipient of an Innovate UK Innovation Loan and it comes at a hugely exciting period of growth and expansion for the company. Lightfoot has already proven to be a huge success in the UK fleet market and this loan will help us launch the consumer proposition, scale the business and enter new countries.

This new loan helps Lightfoot build on grants it has recently won from Innovate UK for R&D projects on car-to-car communication and its potential to be the link between autonomous and manually-driven vehicles. These developments will help to smooth the UK’s transition to self-driving cars. In the meantime, Lightfoot will continue to enable drivers to save money, save lives and save the planet through enabling and rewarding smoother driving.”

Innovate UK’s Executive Chair, Dr Ruth McKernan, said:

“Innovate UK is excited to offer its new Innovation Loans as innovations need different types of funding support depending on how close they are to market. Getting the right funding at the right time can be game changing for a business, to scale up its productivity and growth. Patient, flexible loans help innovations that are near to market, where there is less risk involved and we look forward to rolling out this scheme further. It is fantastic that Lightfoot has won one of these first loans. Now, innovative, ambitious businesses across the UK can see Lightfoot’s trailblazing work in Exeter and the opportunities that Innovation Loans offer and follow in its footsteps.”

Lightfoot is already a leading name in the fleet sector where its technology and driver rewards platform has helped fleets reduce fuel consumption, improve accident rates and reduce environmental impact. Insurance companies are also recording substantial reductions in accident rates and claims value among drivers that use Lightfoot.

Lightfoot’s discrete dashboard connects to the vehicle’s engine via its on-board diagnostics (OBD) port, constantly monitoring engine stress, driver input and mechanical input using Formula 1-style analytics. It then provides drivers with feedback based on driver performance, which is visible on the mobile app.

The company will move to new purpose-built premises in Exeter later this year after its workforce recently doubled. Revenues have also doubled in the past twelve months, with 100 percent growth also expected next year.

About Lightfoot

Lightfoot has been described as ‘the Fitbit for cars’. It uses connected car technology and a rewards platform to incentivise better drivers. Developed by automotive engineers, it uses proprietary F1-style, real-time engine analytics and live driver feedback to reduce fuel consumption by up to 20 percent and accident rates by up to 60 percent. By rewarding better drivers, Lightfoot aims to make Britain’s roads safer, Britain’s cars greener and Britain’s drivers happier. The technology has already proven a success in the fleet market where Lightfoot already has over 100 customers including Virgin Media, Boots, Alliance Healthcare, Dyno Rod and HSS Hire. The company has previously secured a three-year grant from Innovate UK, as part of a £35 million sum allocated by the UK government to invest in research and development of connected and autonomous vehicle technology.

About Innovate UK

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government. For more information visit

Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas, including those from the UK’s world-class research base.

We connect businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth.

We fund business and research collaborations to accelerate innovation and drive business investment into R&D. Our support is available to businesses across all economic sectors, value chains and UK regions. For more information visit

For more information on Innovation Loans go to

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